行业资讯

黄金饰品端午假期销售增两成

日期:2015-06-24
刚刚过去的端午假期恰逢父亲节和夏至节气“三节相会”,北京的黄金珠宝市场也迎来了一次难得的销售小高峰。北京青年报记者从北京太阳金店了解到,端午三天假期的黄金饰品销售比6月平均水平有了约20%以上的增幅,达到了近两个月以来的高点。
 
“每到节假日就是黄金销售的一个小高峰,加上节日期间黄金饰品的优惠活动,也一定程度上促进了黄金饰品的销售。”太阳金店总经理于桂英表示。端午节期间,北京太阳金店黄金饰品的售价为283元/克,同时还推出了金饰品首件9.8折、第二件9.7折的优惠活动,节日期间,黄金销售的热点则偏向了相对克重较大的饰品以及金粽子上。
 
据了解,与以往假日不同,端午节期间给家里老人买黄金饰品的消费者明显增多,比如适合老人佩戴的20克左右的金手镯就比较热销,目前价格为5500元左右,比平常便宜了600多元。而在端午节特色贵金属产品方面,节日期间推出的黄金粽子产品也较受欢迎,消费者购买后既可以留作纪念,也可以作为小摆件装饰家中。
 
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